Brand Manager OTC

PT Nellco is seeking a dynamic and results-driven Brand Manager OTC to lead our over-the-counter (OTC) product portfolio in Jakarta. In this role, you will be responsible for building brand equity, expanding market share, and managing the entire product lifecycle—from strategic planning to market execution. As part of our team, you will collaborate with cross-functional departments to ensure our OTC products meet market demands and consumer needs.

With a strong background in marketing and a passion for OTC products, you will drive brand awareness and loyalty through innovative marketing strategies. This is an exciting opportunity to work in a fast-paced environment and contribute to the growth of PT Nellco's OTC business.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to enhance brand visibility and market share for OTC products.
• Manage the entire product lifecycle, including market research, product development, and post-launch evaluation.
• Collaborate with sales, marketing, and operations teams to ensure seamless execution of marketing campaigns.
• Monitor market trends and consumer behavior to identify opportunities for product innovation and growth.
• Conduct market research and analysis to inform strategic decisions and improve product performance.
• Build and maintain strong relationships with key stakeholders, including distributors, retailers, and healthcare professionals.
• Oversee the development and implementation of promotional activities to drive sales and brand loyalty.
• Evaluate the performance of marketing campaigns and make data-driven recommendations for improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, particularly in the OTC sector.
• Proven track record of successfully managing OTC product portfolios and driving brand growth.
• Strong understanding of market research tools and techniques, including consumer insights and competitive analysis.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships.
• Proficiency in using marketing software such as Google Analytics, Hootsuite, and CRM systems.
• Familiarity with regulatory requirements and compliance standards for OTC products.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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